Software development is a burgeoning field, and it makes sense when you consider how much the past generation of kids has been told about the importance of coding. With our increasing reliance on technology, it only makes sense that software sales are higher than ever, and today, we’ll discuss how it is sold.
We’ll look at three of the main ways that software is distributed, and we’ll explain some of the pros and cons of each of them. Keep in mind that there is no best way to have your software distributed, as it depends on the kind of software you’re making, the price, and a few other factors.
The simplest way to sell software is to take responsibility for doing so into your own hands. When a developer sells their program independently, then they’re responsible for putting out advertisements and finding people to sell it to. This will increase costs, but potential revenue will also rise.
Since no third party will be taking their cut of the software sales, independent publishing is a risky proposition that can sometimes result in immense rewards. Unfortunately, it takes much more effort to get your program into the public eye if you don’t have the support of an experienced publisher.
Through a Third Party
If you want to ensure that more people are made aware of your application or program, then you can sell it through a third party like a publisher or software escrow services. While this means that you’ll get less out of each sale, the likelihood to make a huge amount of sales rises, improving the potential popularity of your software.
If you’re planning on selling a program through a third party, the most crucial thing that you can do is ensure that you’ve opted for a reliable publisher. They’ll need to be experienced with the kind of software that you develop, and any deal that looks too good to be true probably has a hidden catch.
If you’re not looking to make money off of your software, you can decide against selling it altogether and instead opt for an open-source distribution method. Programs like these can be used by anyone for free, and users can have access to the code so that they can be improved by the community.
Since the entire user base essentially becomes the development team in a piece of open-source software, programs like these can be immensely capable, but it depends on their popularity. Of course, the major downside to making your software open source is that you don’t get paid for the time that you spent developing it.
As you can see, there are plenty of software distribution methods available, and we’ve only covered three of the most popular ones available. We hope that we’ve been able to help you figure out the differences, as well as the benefits and disadvantages of each of these.